About Us

Sadly, most of us only grasp how confusing the aged care maze is once we’re lost in it ourselves.

In 2014, two frazzled friends sat down at a cafe in Highett, Melbourne. Both frustrated and in urgent need of quality aged care for their loved ones, they exchanged their personal frustrations, including how alone and stressed they both felt.

They soon realised, this wasn’t a one-off experience; everyone around them was in the same boat: Looking for quality care, with no idea where to begin. It was in that very moment, CareAbout was born.

And these two friends would soon become Co-Founders. CareAbout would strengthen over the next decade to help over 135,000+ families Australia-wide to find the quality aged care support they need (and deserve).

Today, we remain steadfast in our mission, which is deeply ingrained as both our core belief and our grounding principle in all that we do, and that’s to ensure: No one ever feels alone when seeking the quality aged care they deserve.

You can think of CareAbout as your partner in your Aged Care Journey – we help you navigate your way through the care options in Home Care, Aged Care, Nursing Homes and Support at Home across Australia. Our service is 100% free and is based on your needs and preferences. We only match you with handpicked quality providers from our panel. We will always tell you if we own or have a financial interest in the provider we match you with.

Finding care for someone you love can feel lonely, overwhelming and incredibly hard – especially the first time, and often during one of the most tender, uncertain chapters of their life, or your own. That’s exactly where we come in.

Think of us as your partner through it all: A steady hand to hold as you find your way through Home Care, Aged Care, Nursing Homes and Support at Home, right across Australia, everywhere from Melbourne and Sydney to Brisbane, Canberra, Adelaide and everywhere else in-between. Our service is completely free for you, and ultimately, the final decision is always yours to make.

As Australia’s leading aged care placement service, our expert, no-obligation advice is completely free for older Australians and their families, and it’s only built around the personal needs, preferences and situation of the eligible care recipient we’re either speaking to, or discussing (on behalf of their elected support person).

We match you only with handpicked, quality providers we genuinely trust (you can learn more about our vigorous vetting process here) – and if we wouldn’t leave our own loves one to them, then we definitely wouldn’t leave them to you. If we can’t find the right fit, our dedicated team of committed Care Advisers will always explore what your available options are.

First and foremost, we work with you – and for you. We’re here to help you make sense of a complex and isolating aged care system, in order to understand the type of aged care and services that best suit your personal needs and your budget, and to ultimately, match you with a reliable, affordable and quality home care or aged care provider from our handpicked panel.

We only use simple terms (not fancy jargon) and we take the careful time to explain things through until you feel confident about your next step. And if you’re wondering, how do we get paid? 

In order to keep our service free for all older Australians and their loved ones, and to continue CareAbout as an organisation: We’re paid a referral fee only once a successful match is made and you’re up and running with your chosen provider. We only present you with options strictly based on your personal situation, and if we can’t find the right fit, we’ll explore other options with you.

We pride ourselves on being transparent, professional, and coherent at all times. From your very first question to the moment the right care is in place, we’ll be with you every step of the way, because we’re only here to CareAbout you.

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